An effective marketing strategy is very tough work. First need to know who all the customers are need to target for better business, and then spend more amount of time collecting and analyzing data about the consumer habits. It’s often time-consuming and expensive. Follow the 5 steps to be successful in maintaining good connection with the potential customers.

1. Target Ads

First try far cheaper methods of advertising which having high reach, Facebook and Google targeted ads prove that a little can go a long way. Most of the traditional Ads only reaches whoever comes across a advertising boards, commercial spaces etc, but the digital targeted ads can locate the people who are most likely to need the services based on geographical location, demographics (age, gender, education and relationship status), interests and browsing activity.

By investing in targeted ads and paying through their Pay per Impression or Pay Per Click method, businesses can see a significant rise in the customer engagement, conversion rate and sales.

2. Smart Social Media

Having a presence on social media is very important. Taking more effort on Facebook, Twitter, Instagram and other Social Medias really works fine. Many businesses use their accounts simply for self promotion while smart social media managers make relevant posts, answer customer questions as soon as they’re asked etc. By these activities companies can easily retain the customers and will get new users.

3. Affiliate Marketing

Affiliate marketing has been started since the early days of the online strategies and it’s still a effective means to raise the brand awareness significantly. With the number of affiliate networks out there, who operate on a Pay per Click or Pay Per Action basis, it’s difficult to to find your product being promoted by appropriate publishers.

Amazon, Ebay and some other online marketing companies offer their own affiliate networks. All can also try an exclusive Pay per Action affiliate network.

4. Post Relevant Contents

Try to publish relevant and original blog content. This helps to keep the company listing in the best position of Google and potential customers truly get to know the company and where it’s coming from.

Need to avoid self-promotional contents but it should offer context into why the product or service is important, suggest the best options to solve business-related problems that arise in the everyday lives of the target demographic, and generally inspire people to share the point of view. If there is no enough resources or content writers to keep delivering a constant stream of content for the blog, enlist the help of virtual communications platforms.

5. Research Competitors and Find out Their Customers

The easy way to find out the exact kind of marketing campaign which works and which don’t is by researching the competitors in the business. This inexpensive work give some ideas to follow for the own campaigns and this research will also reveal dark spots in the competitor’s process and present new directions to take the marketing strategy in a better way.

Further, by going after some of the competitor’s target market and their example helps to make the service and product better for their customers.

These are some of the important steps to target the customers in a cost effective way and this will give better results for sure. Last but not least, keep in mind that retaining the customers is more important that new lead generation.