The life and death of a startup depends on its ability to drive customer acquisition growth. No matter how ingenious your startup idea is, at one point of time, you will need someone to steer it to its glorious prime. The ‘Build it, they will come’ attitude won’t work with the start-ups and marketing its service or product is mandatory.

With 140,000 new start-ups at the end of last year alone, it is hard to stand out of the crowd with just a distinctive idea and a good quality product.

Start-ups usually under extreme resource constraints and the need to let the customers know that they have a superior solution for a critical problem. These startups can make the best use of the growth hacking techniques to increase their sales.

Here are 7 growth hacking tips for your startup business:

1. Hook your Early Adopters

Early adopters are the key to the success of a startup. you need to make sure you don’t disappoint them. Being active on sites like Betali.st that showcase startups that soon will be getting into beta mode, can help you get customers. Feed these customers with valuable information.

2. Make Best use of Social Media

Write great and unique content and publish it LinkedIn, Facebook, Quora, Twitter and many such social media platforms. Provide informative and entertaining snippets, there are audience always interested in learning things on the web. You can make use of tools like Buffer and IFTTT to automate the process of sharing content on social media.

3. Keep Track of Latest Trends

Monitor the web and be in touch with the latest trends in your industry. React to it retrospectively by creating relative and amazing content. Blogging frequently and guest blogging enhances your brand identity considerably. You can also invite people to guest blog on your blog and link the same on their blog, increasing your online visibility considerably.

4. Make Use of Remarketing

Remarketing has proved to be cost effective way of increasing CTR and response from users. Remarketing caters advertisement and helps gain the attention of only those users who have already visited your website, or have searched for your brand of its service. Remarketing campaigns while not overdoing on the frequency could work excellent for your startup.

5. Reward Offers for Recurring Users

Providing offers or incentives for consistent and frequent users can make them a potential long-term customer, and therefore is very essential for a startup.

6. Take Collaboration to Next Level

Partnering or collaborating with another influential business will help your startup in many ways. Choose a partner driving targeted potential customers to your startup use mutual marketing campaigns, promote each other for free and spread awareness about your startup faster.

7. Endorsements Speak a Lot, Get It

Startups that get endorsed by popular and trusted celebrities tend to perform better and convert faster. Pay someone with a huge following on social media to endorse your product and get more free endorsements through organic links on the web.

These are few effective growth hacking tips. There are many more strategies to improve your startup further. If you feel you need any help or advice on growth hacking for your company, let us know, we are here to help you!

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