You may have read so many articles on the best practices for landing pages as well as how to improve your landing pages but as we approach 2016 it is more about breaking the mould or trying something different.
For better results, you need to choose the right landing page that fits your offer instead of picking a random one. So without further delay here are the 7 tested and proven Inbound Landing Page and their conversion rates.
1. The Usual:
This is one such landing page where in there is no navigation as well as attention grabbing headline. It has content on the left side and form on the right side with clear CTA. But the fact is, this landing page sure, doe’s work.
Why it works? The form above the fold with a different background color than the page makes it clear for the user as to what they should do? Moreover there is a clear description about the value of the offer.
When it fits? This typical landing page works well for ebooks, whitepapers and case studies but is not suited for targeting millennials or long forms,
Conversion Rate: 37%
2. Video:
Including a video in your landing page is an easy way to increase conversion rates. And every landing page that we have a tested with a video converted better than a landing page without a video.
Why it works?
A video increases familiarity and trust plus it also add value to the offer.
When it fits?
It fits when you have a little confusing offer that can’t be made effective without a video.
Conversion Rate: 39%
3. 2-Step:
When clients wants to collect a lot of information then a 2stage or a 2step landing page is used. By asking only a user’s email while presenting a next button, it converts very high. When the user proceeds to the 2nd page and is presented with even more fields, they are already committed. In fact, over 70% of the users complete the second page.
Why it works?
It is a time tested tactic that works to ask for a small thing (email) before asking for something big (Phone number). Even if they don’t complete the second page, you still have a new lead.
Conversion Rate: Greater than 50%
4. KISS:
There is no need for a landing page to convert leads. If you are only after a name and email (or email alone) then don’t create a landing page instead include it at the bottom of your blog post with returning to the thank you page once submitted.
When it fits?
Works great when you are on to convert leads on homepages, footers and within blog posts
Conversion Rate: 1-2% of total website visitors
5. Interactive:
There are many tools that will enable users to submit data and get responses immediately. This will help consultants to have better interaction with clients.
When it fits?
When you can immediately respond to a visitor’s inputs with valuable responses, then an interactive page should be used.
Conversion Rate: 30%
6. Thank You Pages:
The best time to convert leads into an appointment, consult or demo is when they have already expressed interest by filling out a landing page.
When it fits?
It is true that landing pages leads to thank you pages. And it is advisable to promote related offers in your thank you pages.
Conversion Rate: 5%
7. Long Form:
When you have a log form, don’t dilute it by asking the user to click a CTA to go to your landing page because by reducing clicks, you reduce barriers to conversion.
When it fits?
These forms are great when you are telling a story or take the user down a journey. In these circumstances an ordinary landing page won’t cut. So use the right landing page at the right place.
Conversion Rate: 25%
So now you know when to use which landing page. But on the other, if you are looking for designing your landing page then contact us as we are one of the leading web designing company in Chennai.