The major focus of website marketing is Attraction & Retention. With the advent in digital marketing, it’s easy to drive traffic to your website but it is challenging to retain them.

In terms of your ROI and also Google algorithm will count bounce rate as a negative point that will affect your rank.

So according to that, Zuan Technologies have enlisted some best customer engagement ways to increase your website traffic and ranking.

How to increase User engagement? 

For a successful content campaign, user engagement is equally essential as creating visibility in the search engines.

It will increase your brand awareness; it also helps to boost your SEO rankings.

The problem with user engagement is that we can’t measure directly if your customer engagement is perfect.

When a prospect visits your landing page for your services, you will just have 8 seconds to impress the customer before he/she leaves your website.

So, you have to assure them that your service will be useful.

If a customer leaves your website within a short duration, it will increase the bounce rate which is negative and decrease your position in the Google SERPs.

To establish as an authority in your business niche and enjoy loyal customers, you should engage marketing campaigns to bring them to your website.

We have nine methods for your content marketing campaign that will increase your website rank & traffic.

1. Offer Rewards or Incentives for users when they engage with you:

Everyone loves a freebie and users will go head over heels if you offer a free e-book or a 30-day trial of a subscription.

You should allow users to know that you appreciate their engagement on your website.

This is possible by indulging in more engagement activities such as comments, discussion threads, questionnaire forums, and app installs etc. or praise your dedicated user in a blog post.

Similarly, providing free goodies is also a way as we discussed earlier.

According to reports, by offering some free goodies, users will indulge for longer and will go for more schemes in the future. 

This will encourage other readers to engage more enthusiastically on your website. So don’t hesitate to offer some free gifts upfront to your loyal followers.

2. Fastest Speed & User-Friendly

Website page speed or load time must be very fast.

Maximum it should be 2 to 2.5 sec or less. All pages, images and content should load very fast.

Call to Action, Instruction and Navigation should be easy and at the same time user-friendly.

3. Quality Content Marketing

Content is gold. But quality is most essential. Content should be,

• Knowledge-based, useful for customers about specific products.
• Should be engaging and ultra-useful.
• Should have the instruction on how to get the best result.
• Should provide updates about the new development.

Under website development services, the key to success is a blog page which is distinctive, easy to use and can have images or video.

A study revealed that a website with quality blogs gets 126% more leads than those without a blog

4. Pop up Box to catch up with your customers

Effective organic and paid marketing will help you to fetch visitors to your website but if you can’t keep tracking them then it’s mere waste.

The experts in Zuan Technologies say that digital marketing campaigns can work effectively only when the website is well developed.

To retain back your exit-intent customers use Exit Intent Popups.

Analyzes the user’s behavior and then targets a campaign when they are just about to leave.

You can build up your customer’s email ids or contact details list to keep tracking them with your services.

5. Chat Box to Home Page

A live chat box on the homepage will help to interact with your customers.

But nowadays web development companies suggest their clients put a real name of the executive on chat support to get a real feel of interaction with customers.

This will enhance your trust and is more effective in productive conversion.

6. Quiz or Feedback

Allow customers to answer the quiz which helps you to analyze customer’s desires, statistics, feedback and requirements.

This will help you t o develop the service or product category.

Also according to your customers spending time on your website the Google matrix will give credit to you.

7. Accessible Through All Browsers & Responsive

Your website must be accessible in all browsers. And it should also be visible in all electronics gadgets like IPad, mobile, Tab and desktop.

Speed should be fast. And based on the product you can give certain virtual trial options.

8. Data Analysis

The best part of digital marketing is that you get success in every stage.

So you can run different campaigns and try out all the different types of methods.

Based on the performance matrix you can focus on the one which is fetching traffic and engaging customers more.

So integrating website matrix tools is very essential.

9. Social Media plugins

Include social share buttons on your website to engage your customers and leverage their own networks to increase your website traffic.

You can ask customers to like your page and follow you on social media or to share the content on different platforms like Facebook, Twitter, and LinkedIn, Pinterest etc.

You should ensure that customers are interacting with your business on various social platforms, for this solid content marketing strategy will help.

The content should be relevant to the customers about your service and their needs.

Based on your business and the services, you can provide visuals and written content.

Remember that visuals should be appealing and easy to absorb, with infographics, but don’t clutter your web pages with images and media.

This will make your page slower in loading and harder to navigate.

 FAQ’S

1. How can direct traffic be increased?

Improve marketing strategies: Offline marketing efforts are a great way to increase the amount of direct traffic to your website.

Consider promoting your website through methods such as print advertising, coupons, business cards, brochures, or commercials.

2. How can I increase Google traffic?

• Post to Social Media
• Include Hashtags in Your Posts
• Use Landing Pages
• Target Long-Tail Keyword
• Perform On-Page SEO
• Get Listed in Online Directories
• Start Email Marketing
• Guest Blog

3. How can i increase my social media traffic?

• Inspire Your Audience With Visuals
• Make Your Content Easily Shareable
• Improve Your SEO
• Know When Your Audience Is Listening
• Research Your Competitors
• Continuously Engage With Your Audience

4. How do i promote my new website?

• Solidify your website SEO
• Take advantage of email marketing
• Start a blog
• Try guest blogging
• Harness the power of social media
• Submit your site to online directories
• Post on forums
• Reach out with outreach marketing
  

   

5. How do you introduce a website?

• Be Concise

• Provoke Action
• Place Your Headline Prominently
• Stay Above the Fold
• Use Short, Unique Copy
• Communicate Value Immediately
• Place Your Call to Action Logically
• Include Attention-Grabbing Graphics

Wrapping up

There are many ways to increase customer engagement such as providing pop-up notifications or the highly popular options such as live streaming and podcasting.

The most important is that you need to provide good content that your customers are able to relate to.

Providing irrelevant content and stuffing up your website with keywords will definitely bring users to your website. In the long run it won’t help you to boost conversion..

You can engage customers more effectively through social media, blogs, videos and even word of mouth about your business.

Your website is the backbone of your online presence. We can help you to get the results you want.

Zuan Technologies will employ the proper customer engagement tactics and target advertising campaign for your website.

Try our methods and see what turns out best for you.

Still confused about increasing traffic in your website? Call us today or drop an email!