Long tail search, in essence, refers to search terms that contain 3 or more words. These search terms are much targeted, and are quickly becoming the norm when people are searching for information about whatever they’re looking for.
If you aren’t taking advantage of long tail search in your marketing strategies, you are missing out on a key source of traffic – and, if you sell products or services – revenue.
Long Tail Search = More (Quality) Traffic
While many marketers tend to target very competitive key words, it can take a long time for your marketing efforts to pay off. By making use of long tail search keywords, however, the traffic you’ll receive will be better quality.
The visitors that land on your site based on a long tail search query are more likely to find what they need because their search term was so specific.
For example, a long tail search such as “digital cameras for $150 or less” will net you better traffic than the generic term “digital cameras.”
People who land on your site via a specific term will find the information more relevant to them, and are more likely to make a purchase.
Long Tail Search = Less Competition
Many marketers are still focusing on highly competitive keywords. By optimizing your site to integrate long tail search keywords, you will be met with less competition. The more specific you get, the less competition there will be.
Using the example I mentioned above, consider this: many people are searching for digital cameras, but not everyone wants to find digital cameras for $150 or less.
You can be as specific as you need to be in order to drive traffic to your site based on these longer search terms, and you’ll find that you aren’t competing as much for this kind of traffic.
Focusing on Long Tail Search
The majority of searches performed are of the long tail search variety. Rather than typing in a generic word or two and sifting through pages of results to find what they’re looking for, searchers are much more likely to type in longer phrases to immediately find the specific information they need.
By integrating long tail search keywords, you are much more likely to draw more targeted traffic and rank higher for difficult keywords.
If you’re looking for more and better quality traffic; dream of encountering less competition and desire to rank higher for difficult keywords, you should start focusing on long tail search and the benefits it can bring to your site.
[Source : briangardner.com]
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