Google’s Matt Cutts announced the release of the latest installment of the Penguin ranking algorithm updates called Penguin 1.1.

Penguin 1.1 release is an update of the initial Penguin algorithm set loose back in April of this year. Main goal of this update is to continue the never-ending fight against web spam

Improvements to Penguin. [launch codename “twref2”, project codename “Page Quality”] This month we rolled out a couple minor tweaks to improve signals and refresh the data used by the penguin algorithm.

It says, “a couple minor tweaks to improve the signals” plus a “refresh the data.” Cutts also said at SMX Advanced that they did make minor tweaks to the algorithm. Matt’s tweet on May 25th didn’t say they didn’t do tweaks but implied more of just a data refresh but there is only so much you can fit in a tweet.

Penguin Update: http://insidesearch.blogspot.in/2012/04/another-step-to-reward-high-quality.html

TIPS TO RECOVER YOUR SITE

If you are still wondering what you should be doing right now to protect or recover your site, here are some tips:

Avoid hidden text and links:

Don’t use the same text and background color, hide text behind an image, use scripts to hide  text, use CSS to hide links or select 0 font size.

Remove what could be considered unnatural links.

As WPMU.org reported, simply removing the links from the footer of their WordPress themes removed a large portion of what Google considers unnatural links.

Create quality content. 

I can’t stress this enough.  Google loves, needs, and craves unique, creative content.

Avoid link exchanging. 

Once really popular, it is now considered a bad SEO tactic and is captured by the algorithm.  Don’t link the websites that are linked to you; instead link them to other sites that you own.

Automating software= spam. 

Or at least that’s how Google usually looks at it.

Add meta tags, keywords, and title descriptions. 

Use search terms and keywords in every area possible of your online marketing.