When Google makes some changes in its powerful and glorious search algorithm, marketers in the inbound simply watches and, they don’t reacts strongly to them. These algorithms harden the work of inbound marketers and make their work as very challengeable. These changes take us to learn and adopt our marketing strategies according to the new update. It is only way to survive in the competitive world.

Here the small overview about the update in the year of 2013.

Panda update on February and March 2013:

Initially it is launched in February 2011, to penalize the site having weak content or low quality content and reward for one who’s having quality content in their website. Google make some major changes and re released the algorithm in 2013, which affects 1.2% of English based search results. This update make sure that blog and website having high quality and unique will be get more reward compare to other low quality websites.

Penguin update on May 2013

Google releases this penguin version 2.0 for penalizing the site that having irrelevant category links and who doing link spamming for getting high PR in search results. This update affects approximately 3.0% of English based search queries in search results. This update ensure that every website has to aware of link scheme strategies that unveiled by Google webmaster guidance.

This update make sure that site having great links to their related categories and follows the guidance from Google webmaster will get more traffic and high search result from Google.

Hummingbird1.0 update on August 2013

Another big update from Google is Hummingbird1.0 which is released in August 2013. This update particularly concentrates both user query and search results are matching, so that every webmaster needs to concentrate on searches and not only concentrating on keyword. This update affects 90% of the keyword based searches particularly local keywords.

All keywords encrypted update on September 2013

This is significant update comes in the year of 2013. It won’t affect any search results but it hides the search queries from the webmaster. When the user logged in any of the Google accounts their search queries will be encrypted and hides from the organic search keyword analysis.