Search Engine Marketing has always been an industry that has faced many challenges that are different each year, requiring a careful eye and a wealth of knowledge to help create success for many different types of organizations within the search engines.

2012 Algorithm Predictions

There are many different areas that could become targeted throughout the duration of 2012. But one of the most increasing markets is no doubt mobile. With mobile search rising at a staggering rate there will no doubt be major changes ahead, along with social playing a large role as it did throughout 2011. With Google+ still growing month on month it will no doubt begin to challenge Face book and Twitter as the year progresses but to what extent no-one knows.

Speculation has arrived at the possibility of Google merging different services such as either replacing or combining Google Places and each company Google+ page. Much similar for Google places becoming combined with Google+. With over 62 million users and a predicted 400 million users by the end of 2012, this is half of current Face book followers and only took one and a half years compared to face book’s eight. Therefore there is more than enough understanding as to the reason for doing so.

As mentioned above, Google’s encrypted search is believed to rise from more than the originally given figure of 5% up to 30%. This will be directly correlated to mobile search that will rise throughout 2012. But no-one can be sure and only time will tell.

No-one knows what that the future holds for search engine optimization (SEO) but 2011 was an important year for all in the SEO industry and 2012 looks even more exciting, with the star no doubt being mobile search.