In the world of online marketing misconceptions and misfortunes take a huge part and it gets compounded in the rapidly evolving world! Most of the things you thought you know about the search engine optimization (SEO) might have been true few years ago, but now it is all changed.

Here are few myths and misconception that are being believed in usual:

# Meta Tag Data helps your Ranking:

Not anymore! They are no longer true. Google has stopped indexing the meta tags but at the same time don’t ignore them altogether. Your meta tags take part in displayed your link information in the Google’s SERP in the form of snippets – and the more compelling is your meta data the more visitors will click on your website.

# More the Inbound Links, better the Ranking:

False! Google is constantly making sense of quality is more essential than quantity. Gone are the days where bulk of low-quality links drives up your website ranking; but now creating such kind of links will lead to spamming and chances are getting penalized. Try to focus on attaining links from the sites that are authoritative, relevant to your product or service.

# Page Rank still Matters:

Funny! Google’s Page Rank shows the overall authority of a site that is ranging from 0 – 10, the bigger the number higher is the rank and authority. In the past, this was a powerful weapon is gaining huge website traffic and ranking! Having a paid link with no relevancy is no more valuable. In fact, Google has stopped updating the Page Rank since past few months and is focusing on other factors to measure authority!

# Good SEO is all about trickery:

Not at all! Although there are few webmasters who go about tricking the search engines to get their business, it all leads to adverse effects. It is absolutely not the way to have a long lasting SEO.

Good SEO is all about creating a relevant and informative website that engages the visitors with unique content. Providing content that is sharable is very essential. This will not only make the people to like you but also the Google to love your website resulting in increased website traffic and ranking!