Digital Marketing Predictions for 2016:
Over the past 4 years, Digital Marketing is growing bigger day by day, and there is no doubt that it will have a greater impact in the marketing industry for the upcoming year.
Infographic on Digital Marketing Trends for 2016:
Here is the list of top 5 measurable Digital Marketing trends that will dominate 2016
Video Ads Will Dominate other Ads
This is not certainly a new one, but for 2016, video ads will have high impact in marketing options.
Instead of showing simple text ads in SERP results, Google will now be showing video ads thumbnails.
Number of advertisers using video ads will be gradually rising up to 40% in the upcoming year.
Mobile Apps Will Dominate Website Usage
In 2016, business owners may find online visibility advantages by using dedicated apps for their business.
Mobile optimized websites will work greatly to mobile crowds, but in the near future, apps will be replacing them completely.
These apps can do whatever the job websites are doing now, except in a more convenient and accessible way.
Number of business owners who will adopt their business in mobile apps will be gradually increased up to 45% in the upcoming year.
Digital Assistants will Lead new Optimization Methods
SEO and PPC are the two major advertising methods to reach thousands of unknown visitors online.
Rise of Crazy-Smart Digital Assistants like Siri and Cortana will lead to a new kind of optimization for businesses.
These digital assistants will only use search engines to find information whenever it is necessary.
To optimize for the new format, you have to make sure that the business information is easily accessible by these assistants.
Mobile will Completely Dominate Desktop
2015 was the very big year for the Smartphones, because of Google. The Giant search engine had launched 2 major important releases in 2015.
One is mobilegeddon – an algorithm to phase out the sites not optimized for mobile devices & next one is the stats that Google announced about the mobile traffic which overtook the desktop traffic in 10 different countries.
According to Google’s latest statement, mobile-only-website without desktop counterpart is perfectly acceptable.
Wearable Technology and Internet of Things (IoT) will make New Opportunities
Wearable smart devices will start gaining its advantage in 2016 and it will set a new track for advertisers.
2015 was the year for the launch of Apple watch, while the upcoming year 2016 will have a greater number of smart watches emerging into life changing implications.
These smart devices will modify the landscape of local business marketing to real marketing strategies.